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Opinion and analysis of the latest trends in market research and customer understanding.
Opinion
Lorna Tilbian: Wake up, London!
The Impact columnist looks at examples of value creation via partial sales that highlight the discrepancy between the sum of the parts and the whole.
Lorna Tilbian
Opinion
How stand-up has helped my research career
From being more courageous to going with the flow, Amanda Hammond talks about what she has learned from stand-up comedy and applied to her life in research.
Amanda Hammond
Opinion
Brands must bridge the solidarity gap to maintain growth
How can brands maintain sustainable growth in a challenging environment?
Nick Bull
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Blue Yonder Research LTD
Insight Manager
£34– £36,000 per year (dependent on experience)
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £40,000 + Benefits
Spalding Goobey Associates
Research Manager – Quantitative Tracking Research – Strategic Insights Consultancy
£40 – 52,000 + Bens
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Blue Yonder Research LTD
Insight Manager
£34– £36,000 per year (dependent on experience)
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £40,000 + Benefits
Spalding Goobey Associates
Research Manager – Quantitative Tracking Research – Strategic Insights Consultancy
£40 – 52,000 + Bens
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON